STIHL® TIMBERSPORTS® and Duluth Trading Company Announce Partnership

Rugged workwear maker to sponsor STIHL® TIMBERSPORTS® Series

STIHL Inc., creator and owner of the premier lumberjack sports event, the STIHL® TIMBERSPORTS® Series and Duluth Trading Company, the maker of ingenious workwear designed and tested by tradesmen, announced today that Duluth Trading will become the official workwear sponsor of the STIHL® TIMBERSPORTS® Series. 

Based on historic lumberjack traditions, the STIHL® TIMBERSPORTS® Series challenges the nation’s top lumberjack athletes in the disciplines of hot saw, single buck, springboard chop, standing block chop, stock saw and underhand chop. These traditional disciplines test the competitors’ strength, endurance, stamina, tool skill and agility.

“We are proud to have Duluth Trading on board as a partner of the STIHL® TIMBERSPORTS® Series as the official workwear sponsor, and we are excited about the future of our relationship,” said Brad Sorgen, executive producer of the STIHL TIMBERSPORTS® Series. “This partnership aligns two premium brands, known for quality and excellence, and creates a marketing platform that will reach millions of fans.”

This year, all TIMBERSPORTS® athletes will be wearing DuluthFlex™ Fire Hose® Pants, which are designed for men who know the discomfort and restriction of crouching, climbing and conquering in unyielding work pants. The Fire Hose Pants were requested by the athletes due to the unparalleled abrasion resistance and three percent spandex flex.

“This sponsorship allows us to outfit the STIHL® TIMBERSPORTS® athletes in gear that works as hard as they do,” said Stephanie Pugliese, President and Chief Merchandising Officer at Duluth Trading. “The objectives of STIHL and the STIHL® TIMBERSPORTS® Series fit with our philosophy of outfitting hard working tradesmen and women with workwear built to flex, move and endure, so partnering as the official workwear sponsor was a natural fit.”