STIHL Incorporated Privacy Policy



Effective: January 1, 2020



This Privacy Policy describes how STIHL Incorporated (“we”, “our” or “us” in this policy) gathers and uses Personal Information about you when you communicate with us, our branches, distributors or dealers, or visit www.stihlusa.com, www.stihlcareers.com, or any STIHL Dealer website accessed through www.stihldealer.net or www.stihldealers.com (the dealer locator) (collectively, the “STIHL Websites”); how we protect and share this information; and the rights you may have in relation to this information. For the privacy policies of STIHL connected products, please visit https://connect.stihl.com. Please read this Privacy Policy carefully.

How to Contact Us

If you have questions about this Privacy Policy or other data protection matters concerning STIHL Incorporated, you can contact us by phone at 1-800-GO-STIHL (1-800-467-8445), via our online contact form, or by email at [email protected].

What Personal Information do we collect?

STIHL collects different types of Personal Information about you in depending on your contact point with us.

Personal Information means any information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. This may include, for example, your name, address, telephone number, e-mail address, user name and password, purchasing history, warranty history and data you make available to STIHL Incorporated through the STIHL Websites, in-store purchases, or connected products.

Some of your Personal Information is information you provide directly to us, for example to register a product or seek information about a product you have purchased or are interested in purchasing. However, we also may collect certain Personal Information automatically, such as cookies generated from your use of our website.

STIHL uses cookies to assist in online marketing initiatives through third party vendors to serve online advertisements based on your visit(s) to STIHL Websites. Cookies are small files that are transferred to your computer’s hard drive through your Web browser (if you allow) and enables sites or service provider systems to recognize your browser, capture and remember certain anonymous information.

We do not honor any "do not track" requests sent from a web browser. Our site collects personally identifiable information from visitors and tracks their online activity.

How We Use and Share the Information We Collect

We use the Personal Information we collect about you primarily to: provide customer services to you at your request, communicate with you regarding products and safety issues such as recalls, optimize marketing communications, improve our retailer network, manage and improve our services for you, and for internal business and marketing purposes, as permitted by applicable laws.

We do not sell the Personal Information we collect about you to third parties. We may, however, share your Personal Information with service providers or third parties in accordance with the business purposes set out in this Privacy Policy.

We may use your information for any purpose if the information does not identify you and cannot be combined with other information accessible to us to identify you. For example, we may prepare aggregated reports about use of various products for research about the use of those products, the locations and applications for which they are used and how the products could be improved, from which your individual information cannot be singled out.

The Security Measures We Take to Safeguard Information

We take seriously our responsibility to protect the information we collect or receive. We have implemented commercially reasonable technical, administrative, and physical security measures to protect the information that we collect or receive. From time to time, we review and consider updates for our security procedures.

Third Party Links and Collection

This website may contain links to websites maintained by third parties with which we have no affiliation. This Privacy Policy does not reflect the privacy practices of those sites, and you should consult the privacy policies of those sites to learn about their practices. A link to any third party site does not mean that we endorse it or the quality or accuracy of information presented on it.

Third parties, such as Bazaarvoice and Facebook, also may use our website to collect personal information about you and your online activities.

Bazaarvoice's use of any data collected through its cookies is subject to the Bazaarvoice Privacy Policy, and is reflected in their Service Descriptions.

Facebook’s use of any data collected through its pixel tag is subject to the Facebook Data Policy.

 To opt out of the use of cookies for marketing, please click on the links below.

http://www.networkadvertising.org/managing/opt_out.asp
http://www.google.com/privacy/ads/


Your Choices and Rights

If you no longer wish to receive marketing materials from us, you can let us know by other unsubscribe features that we provide in our marketing communications, contacting us in writing at [email protected], or through the Contact Us page and we will make every effort to accommodate your request.

Subject to local law, you may have certain additional rights regarding your Personal Information. These may include the following rights to: access your Personal Information; delete your Personal Information; restrict our use of your Personal Information; object to our use of your Personal Information; receive your Personal Information in a usable electronic format and transmit it to a third-party (also known as the right of data portability); lodge a complaint with your local data protection authority; and withdraw any consent you have given to uses of your Personal Information.

How Long Is Information Retained?

We retain your Personal Information for as long as we have a relationship with you and for a period after our relationship with you has ended.

When deciding how long to keep your Personal Information after our relationship with you has ended, we take into account how long we need to retain the information to fulfill the purposes described above and to comply with our legal obligations.

Children’s Information

STIHL’s products and website are not intended for use by minors. We do not knowingly solicit or collect Personal Information from minors. If we learn that, despite these measures, a minor has submitted Personally Information to us through the Site, we will take reasonable measures to delete such Personal Information from our records and to not use such information for any purpose (except where necessary to protect the safety of the minor or others as required by law).

California Privacy Rights

If you are a California resident, you have the right to request information from us regarding the manner in which we share with third parties certain categories of information that identifies you for the third-parties’ direct marketing purposes and the identities of the third parties with whom that information is shared. If you wish to exercise those rights, please email us at [email protected], call 1-800-467-8445, or submit a request via our online contact form.

Beginning January 1, 2020, California residents may exercise certain privacy rights pursuant to the California Consumer Privacy Act of 2018 (“CCPA”). Your right to submit certain requests as a California resident are described below. Please note that when submitting a request, you will be asked to provide information to verify your identity before action is taken. You may designate an authorized agent to make the requests below on your behalf. An authorized agent must submit proof to us that he or she has been authorized by you to act on your behalf, and you will need to verify your identity directly with us.

Right To Request More Information

If you are a California resident, you have the right to request more information regarding the following, to the extent applicable:
(1) The categories of Personal Information we have collected about you.

(2) The categories of sources from which we have collected your Personal Information.

(3) The business or commercial purpose why we collected or, if applicable, sold your Personal Information.

(4) The categories of third parties with whom we shared your Personal Information in the past 12 months.

(5) The specific pieces of Personal Information we have collected about you.

(6) The categories of Personal Information that we have shared with third parties about you for a business purpose.

You may submit a request for the information above by emailing us at [email protected], calling us at 1-800-467-8445, or submitting a request via our online contact form. In connection with submission of your request, we will take steps to verify your identity as outlined below, and you will need to verify your identity before action is taken.

Right To Request Deletion Of Your Personal Information

If you are a California resident, you also have the right to request that we delete your Personal Information collected or maintained by us. Once we receive your request, we will let you know what, if any, Personal Information we can delete from our records, and we will direct any service providers with whom we shared your Personal Information also to delete your Personal Information from their records. There may be circumstances where we cannot delete your Personal Information or direct service providers to delete your Personal Information from their records. For example, if we need to: (1) retain your Personal Information to complete a transaction, provide goods or services, or provide relevant safety or recall information; (2) detect security incidents; (3) protect against unlawful activities; (4) identify, debug or repair errors; or (5) comply with a legal obligation. You may submit a request to delete your Personal Information by emailing us at [email protected], calling us at 1-800-467-8445, or submitting a request via our online contact form. In connection with submission of your request, we will take steps to verify your identity as outlined below, and you will need to verify your identity before action is taken.

Verification of Requests
Upon submission of a request for information or a request to delete information, we will take reasonable steps to confirm that the person submitting the request to know or request to delete is the person to whom the information relates, and to prevent unauthorized access or deletion of information. The specific steps taken to verify the identity of the requesting person may vary based on the nature of the request, including the type, sensitivity and value of the information requested, the risk of harm posed by unauthorized access or deletion, the likelihood that fraudulent or malicious actors may seek the information, the robustness of personal information provided to verify your identity, the nature of our business relationship with you, and available technology for verification.

We will generally try to avoid requesting additional information from you for the purpose of verification, but we may need to do so if we cannot verify your identity based on the information already maintained by us. If we request additional information to verify your identity, it will be for that purpose only, and will be deleted as soon as practical after processing the request, except as otherwise provided by law.

The following generally describes the verification processes we use:

Password Protected Accounts. If you have a password-protected account with us, we may use existing authentication practices to verify your identity, but will require re-authentication before disclosing or deleting data. If we suspect fraudulent or malicious activity relating to your account, we will require further verification (as described below) before complying with a request to know or delete.

• Verification for Non-Accountholders. If you do not have, or cannot access, a password-protected account with us, we will generally verify your identity as follows:

 - For requests to know categories of personal information, we will verify your identity to a reasonable degree of certainty by matching at least two data points provided by you with reliable data points maintained by us.
 - For requests to know specific pieces of personal information, we will verify your identity to a reasonably high degree of certainty by matching at least three data points provided by you with reliable data points maintained by us. We will also require a declaration, signed under penalty of perjury, that the person requesting the information is the person whose information is the subject of the request. We will maintain all signed declarations as part of our records.
-For requests to delete personal information, we will verify your identity to a reasonable degree or a reasonably high degree of certainty depending on the sensitivity of the personal information and the risk of harm posed by unauthorized deletion. We will act in good faith when determining the appropriate standard to apply.

 If there is no reasonable method by which we can verify your identity, we will state so in response to a request to know or delete personal information, including an explanation of why we have no reasonable method to verify your identity.

Right to Non-Discrimination for the Exercise of California Resident’s Privacy Rights

By exercising any of the above listed privacy rights conferred by the California Consumer Privacy Act of 2018, you have the right not to receive discriminatory treatment by us. This means that, consistent with California law, we will not deny providing goods or services to you, charge you different prices or provide a different level or quality of goods and services to you unless those differences are related to the value of your information.

Amendments to this Privacy Policy

We may change this Privacy Policy from time to time. Should we do so, we will post the changes to this page. We suggest that you periodically consult this Privacy Policy to review any changes. Your continued use of the website after the effective date of any modification to the Privacy Policy will be deemed to be your agreement to the changed terms.
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